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Why social media is still an important part of business growth

More small business owners in Pennsylvania and other parts of the country are feeling optimistic about their financial situations. Results from an annual ranking of business optimism show that 80 percent of small business owners are positive about their finances. However, only 54 percent report having plans to boost social media presence. Part of the reason for this hesitation may be stats showing a decrease in users of major platforms like Facebook, Twitter and Snapchat.

However, social media can still play an important role in business development, growth and visibility. Email campaigns, well-developed websites and direct mailers can all be helpful. Even so, many customers prefer to turn to social media to seek customer service assistance, see what other customers are saying, or share how pleased they were with recent purchases or the service they received from a business.

Social media data helps smaller businesses develop a better understanding of who their customers are and what matters to most of them. Not paying attention to customer feedback or interactions on frequently visited platforms could also mean missed leads and opportunities with both new and returning customers. Consumers today tend to appreciate brands that actively engage them, and social media remains one of the most cost-effective ways to do this. Plus, businesses not active socially online could be losing potential customers to competitors that are. Overall online visibility can also be affected since social media profiles rank in search engines.

A business development attorney doesn't set up and manage social media accounts for clients. However, a lawyer can help a start-up company or established business find smart, economical ways to streamline operations and evaluate the potential of new investment opportunities. An attorney could also be able to recommend ways to minimize tax burdens and operating expenses, which could increase profits earned, in part, from active social media engagement.

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